» Green Your Event II – Wednesday, November 16th
» Ilosaari Summit – Thursday, November 17th
Green Your Event II – Wednesday, November 16th, 2011
Programme
Location: Rock club Kerubi in Joensuu, Finland
The workshop is free of charge. Please register to the workshop here.
Schedule
(updated Nov 14th, 2011)
• 11:00 am Green your event II – Sustainable development for events
This seminar is held in English and in Finnish
Sustainable development is a point of view that can be taken into account for all aspects of life. During this century the greener thinking and considering sustainable development has gained firm ground also in the events sector. The environmental impacts of festivals and other events are negative, but at the same time the events adhering to an ideology are often pioneers and trendsetters in the work for sustainable development.
The goal of the seminar is to help event organizers start up practical environmental work and offer examples and processes, drawing examples from some of the biggest festivals in Europe. and explain where to start with the environmental work. The seminar will bring forth the reasons, for which these events are made more friendy for the environment to begin with. The panelists will go through both the processess that they have found good and those that have not yet worked as they would have wanted. By analyzing these examples from the big festivals, the practices, both big and small, can be highlighted that the audience can take away with them to be put to use when organizing their own events. The aim is to inspire events of all sizes to approach producing from a more environmentally friendly point of view.
Kest�v� kehitys on n�k�kulma, jonka voi ottaa huomioon miltei kaikilla el�m�n- ja ty�el�m�n osa-aluilla. T�ll� vuosituhannella vihre� ajattelu ja kest�v�n kehityksen huomioiminen on kasvanut my�s tapahtuma-alalla huomattavasti. Festivaalit ja tapahtumat ovat ymp�rist�vaikutuksiltaan negatiivisia, mutta samalle aatteelliselta pohjalta toimivat tapahtumat ovat usein edell�k�vij�it� ja mielipidevaikuttajia ty�ss� kest�v�n kehityksen hyv�ksi.
Tapahtuman tavoite on auttaa alkuun k�yt�nn�n ymp�rist�ty�ss� sek� antaa esimerkkej� ja toimintamalleja k�ytt�en esimerkkin� Euroopan isoimpia tapahtumia. Tapahtumassa tuodaan esiin syyt, miksi tapahtumia ylip��ns� kehitet��n ymp�rist�yst�v�llisiksi ja kerrotaan, miten ymp�rist�ty�n voi aloittaa. Puhujat k�yv�t l�pi sek� hyv�ksi havaitsemiaan toimintamalleja, ett� ideoita, jotka eiv�t ole toimineet halutulla tavalla. Suurtapahtumien esimerkkien avulla tuodaan esiin isoja ja pieni� toimia, joita kuuntelijat voivat soveltaa omiin tapahtumiinsa. Tavoitteena on innostaa kaikenkokoisia tapahtumia ajattelemaan tuottamista my�s ymp�rist�yst�v�llisest� n�k�kulmasta.
• 11:00 Katri Kilpi� / Ilosaarirock (held in Finnish)
Ilosaarirock on tehnyt jo vuosia t�it� festivaalin aiheuttaman ymp�rist�kuormituksen pienent�miseksi. Festivaalialueella on panostettu kierr�tykseen, energia on vaihdettu vihre��n s�hk��n ja tuotteet on valmistettu luomupuuvillasta. Ty�ntekij�it� ja asiakkaita on kannustettu luonnon huomioimiseen festivaalik�ytt�ytymisess�. Kilpi� kertoo puheenvuorossaan ymp�rist�ty�st� maakunnallisestta n�k�kulmasta, mit� Joensuussa ja l�hiseudulla voi tehd�, kehen ottaa yhteytt�.
• 12:30pm – Lunch break
• 13:30 Niklas Lundell / Way Out West (SWE) (held in English)
Way Out West festival is one of the biggest in Sweden, with its 20 000 visitors per day. In August the festival takes place inside a park in the middle of Gothenburg. Last year's performers include Prince, Kanye West and Pulp. During its short history, the festival has gained a good reputation for its quality program and taking care of the environment.
• 15:15 Alfredo Vasconcelos, Rita Bravo / Boom Festival (POR) (held in English)
During the Portuguese Boom Festival one can, for more than a week, enjoy music, films, theater, installations and all the other different types of art. Over 800 artists from all over the world perform at the festival that has about 20 000 visitors (from ca. 70 different countries). Boom has been given A Greener Festival Award for many years and it's one of the few festivals that has been given the highest level �Outstanding�. The festival has won the European Festival Award in 2010 in the category of Green 'n' Clean Festival of The Year.
Ilosaari Summit – Thursday, November 17th, 2011
Programme
Location: Rock club Kerubi in Joensuu, Finland
The workshop is free of charge. Please register to the workshop here.
The Summit is hosted by Markku Pyykk�nen / Ilosaarirock Festival.
Schedule
(updated Oct 25th, 2011)
• 11:00am – Mit� tapahtuu klubeille? / What is the future of the Finnish rock club?
The panel is in Finnish. Before it begins, some welcoming words by Markku Pyykk�nen.
Festivaalien tulevaisuudesta ja suurista areenakonserteista on puhuttu julkisuudessa reilusti, mutta todellinen el�v�n musiikin kivijalka sijaitsee klubeilla. Klubit tuottavat uusia yhtyeit� ja ennen kaikkea uusia el�v�n musiikin harrastajia. Klubeilla ei kuitenkaan mene kovin lujaa. Kallistuneet keikkapalkkiot ja tekniset kulut ajavat el�v�n musiikin areenat tiukille. Perinteiset rockpyh�t�t Oulun 45 Specialista Tikkalan Kassan baariin ovat kovan valinnan edess�, kannattaako keikkojen j�rjest�minen nykytilanteessa.
There has been a lot of public talk about the future of the music festivals and arena concerts, but the true cornerstone of live music are the rock clubs. They are instrumental in helping raise new bands and, maybe more importantly, new listeners. However, the clubs haven�t been doing so good lately. Higher band fees and a demand for more expensive technical equipment threaten to drive clubs out of business. Kassan Baari in Tikkala closed its doors already and Oulu�s 45 Special has been thinking of not organizing live gigs anymore. Is there future for the rock club as a live venue?
Moderator: Ilpo Sulkala / 45 Special, Oulu
Panelists:
Eeka M�kynen / Nosturi, Helsinki
Hannu Voutilainen / Henry's Pub, Kuopio
Panu Hattunen / Kerubi, Joensuu
Janne Laurila / Telakka, Tampere
• 12:15am – S��ilmi�t ja ulkolavat – onko festivaalien tulevaisuus vaarassa? / Changing weather conditions and outdoor stages – are the future festivals in danger?
This panel is held in Finnish
Sonisphere 2010, Pukkelpop 2011, Indianapolis 2011, Ottawa 2011� Ilosaarirock 2012? Maailmalta kantautui viime kes�n� kammottavia uutisia. Kolmen suuren festivaalin ulkolavat romahtivat tappaen useita ihmisi�. Kotimaassa Porin Sonicspheren lava tuhoutui sy�ksyvirtauksessa ja Flowssa Kanye Westin keikka oli l�hell� peruuntumista kovan tuulen takia. Yll�tt�v�t ja s��lim�tt�m�t s��ilmi�t ovat tulleet j��d�kseen, eik� suurtapahtumien j�rjest�j�t voi sulkea silmi��n s��n aiheuttamilta uhkakuvilta.
Mik� on ulkolavojen tulevaisuus s��n ��ri-ilmi�iden kiihtyess�? Onko kaikki mahdollinen tehty turvallisuuden eteen? Milloin on syyt� evakuoida? Kuka korvaa peruuntumiset?
Sonisphere 2010, Pukkelpop 2011, Indianapolis 2011, Ottawa 2011, Ilosaarirock 2012?
Last summer was a black one for the festivals. Three major festivals had stages collapsing, killing several people. Domestic festivals have had similar kind of trouble. In Pori one of Sonisphere�s stages was destroyed by a downburst and in Helsinki Kanye West�s performance was really close to being canceled due to strong winds. Surprising and merciless weather phenomena have come to stay and the festival organizers have to take into a consideration the threat they pose. What is the future of open air stages as the weather anomalies become more and more frequent? Have all the necessary safety precautions been taken? When to evacuate? Who pays for cancellations?
Moderator: Juha Koivisto / Provinssirock
Panelists:
Ari-Juhani Punkka / Ilmatieteen laitoksen turvallisuuss��p�ivystys
Ville Ketonen / Local Crew
Jouni M�enp�� / Pohjola vakuutus
Veli-Pekka Nurmi / Onnettomuustutkintakeskus
• 1:45pm � Lunch break
• 2:45pm – Digital marketing – a presentation by Iain Forsyth & Jane Pollard
This panel is held in English
For the past 10 years Iain Forsyth & Jane Pollard have each worked in the music industry specialising in digital and creative ideas that span on and offline. However they come from a visual arts and filmmaking background working together as artists and exhibiting internationally. They will make a special presentation discussing their approaches to digital strategy and marketing, and the shared principles that underpin their groundbreaking work.
Iain Forsyth
Following 10 years as Head of Digital at the Mute label Iain is now established as an independent consultant to the music industry. He has worked closely with a wide range of artists including Depeche Mode, Goldfrapp, Moby and Erasure.
Jane Pollard
In 2002 Jane joined the Beggars Group, the UK's largest group of independent record labels (XL Recordings, 4AD, Rough Trade and Matador Records). In 2005 she became Head of Strategy, with a wide remit to devise innovative and creative strategies of marketing and promoting. She has worked with an expansive range of artists including Radiohead, Pixies, The White Stripes, The National, Adele and Scott Walker.
• 3:45pm – Is there money to be made in Russia?
This panel is held in English
Exporting your music to Russia - a hobby or a business? The Finnish promoters have worked in Russia for a long period of time, but where are the results? Is it possible to make real music business with real money in Russia? Where can you sell records? How should the music be promoted? Where to find partners? How is the market organized? Pitfalls, likely customers, licensing, support possibilities & funding � is there money there somewhere?
Moderator: Mikko Pietinen / Sibelius–Akatemia
Panelists:
Vladimir Kravchenko / Kapkan Records
Richie Mattila / Live Nation
Michael Shurygin / NCA Agency
Juri Makarov / Makarov Muusik
Joose Berglund / Stupido Records
The workshop is free of charge. Please register to the workshop here.
Changes and cancellations are regrettable, but possible nevertheless.
